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Local SEO Basics

Build a solid foundation by understanding the basics of local SEO. This chapter gives you a concrete definition of this digital marketing channel, some facts, and data that show its benefits, and an overview of its process.

What Is Local SEO?

Local SEO is the branch of SEO that focuses on improving your visibility in local search results. In turn, you increase site visits and connect with high-intent customers.

Combining the best local SEO tools, trends and tactics allow you to achieve your business goals. You have to put these all together in a strategy to produce sustainable results in the long run.

Search giant Google has revealed that 46 percent of all queries have local intent. This high number isn’t surprising, what with mobile searches edging out desktop searches. Today, people are whipping out their smartphones to look for their next meal, find a real estate agent or compare dermatologists in their area.

Further, a whopping 88 percent of mobile searches end up in a phone call or store visit in 24 hours.

If you have a physical shop, a franchise unit, or a multiple-location store, integrating affordable local SEO services into your SEO and link building efforts should be a top priority.

Think about the opportunities you are missing out on if you’re not leveraging local SEO for your brand or business. You can drive leads to discover your existence, expanding your customer or client base. And you can ramp up your revenue by making your site, product or service easily found by consumers when they need it most.

How Does Local SEO Work?

What is local SEO services done the right way going to achieve? Mainly, it will amplify your lead acquisition efforts. Whether you strengthen your in-house marketing team or work with a trusted local SEO agency, the expectation is to garner enough qualified leads to bolster business growth.

Seeing how critical local SEO is to the conversion process, you should round up the right local SEO tools and steps. Make sure to include keyword research, Google My Business (GMB), listing and review management, on-site optimization, and local link building in your marketing efforts.

Other factors to consider when deploying a local SEO strategy include NAP (name, address, and phone number) citations and social media marketing. All of these moving parts align with each other to satisfy Google’s ranking signals.

To keep this guide beginner-friendly, we will continue to discuss five major local SEO components. Read on.